Ever since Google and SEO exploded web developers overly obsessed over page ranks. As time passed people became more and more insane over "WHAT'S YOUR PR?", "WHEN'S THE NEXT PR UPDATE?", and "I ACHIEVED x PR IN x MONTHS". Regardless of how you try to convince people not to dwell on it, people did. It was impossible, it's like trying to tell people Diet Coke is not for losing weight. Over the weekend something miraculous happened, the official dropping of PageRanks by Google. Now, no longer would you have to worry about delegating SEO time to this treachery.